This past decade, business communicators have had to rethink their strategies to deliver multidimensional messages about organizational overhauls to anxious workforces. With emerging and trending technologies making once-arduous tasks past frustrations for corporations, countless employees are in the presence of uncertain futures – panic triggered by coronavirus repercussions only exacerbating worries.
Now more than ever, shaping the narrative to elevate the employee experience is the priority for companies in the midst of major operational transformations. And, as luck would have it, Yvonne Ruke Akpoveta, founder and CEO of The Change Leadership conferences and events—including Leading Change in the 4th Industrial Revolution—has made ‘supporting professionals and organizations to lead and transition through change’ her life’s mission and advocacy avenue.
“One of the core skills related to change leadership is demonstrating empathy to build trust,” she explains. “Communicators must take a human-centred design approach to change management messaging to make corporate transformations more manageable for everyone impacted.”
Business Communicators as Change Leaders
The conduits through which change is conveyed, business communicators must keep eyes peeled in all directions, says Yvonne. Through her polished Change Leadership lens, she shares her top three tips for supporting organizational change through effective communications in the fourth industrial revolution.
The key to fourth industrial revolution change communications really is to balance what organizations want to say, with what employees need to hear and understand, says Yvonne. “In this way, communicators can truly make all the difference.”
For additional insights, strategies and solutions to help lead and respond to change is today’s dynamic and disruptive business environment, register for The Change Leadership’s FREE Masterclass.
This article was originally published by www.writereaction.com
Forever curious and self motivated, I am a multiple award-winning business communicator with a fun, creative flair. I specialize in marketing and corporate communications, B2B copywriting, and trade journalism.
Beginning my career as a freelance trade magazine journalist in 2005, I subsequently achieved outstanding, brand-defining results for the Canadian division of one of the world’s largest live-event experience innovators, Freeman Audio Visual, during my 10 years as communications specialist from 2006 to 2016.
Prior to joining TD’s diverse and progressive communications cohort in 2018, I provided business writing and communication services to countless industry-leading corporations, nonprofits, and small businesses on a contractual basis through my company, Write Reaction.
I now develop communication plans and content strategies which my team and I execute to help keep Ontarians safe through awareness and education at the Technical Standards and Safety Authority (TSSA).
An avid volunteer with a strong desire to make a positive impact on the world, I am passionate about telling the stories of people and purposes that inspire me.